A Creative Strategy for the Modern Meat Case
Instead of seeing breakfast, lunch, dinner...
Customers see
Ribeye
Strip
Chuck Eye
Flat Iron
Denver
Tri-Tip
Sirloin Tip
Top Round
Eye Round
Most shoppers (unless a self-taught meat expert)
don't know the difference.
CREATIVE ROUTE #1
Makes delicious look easy
People don't meal plan.
They meal decide.
The meat case should spark ideas instantly.
What’s it called ? How do I cook it? For how many people? How long does it take? That’s it!
Simple customer speak. No terminology. No confusion. Every cut becomes relatable.
POP UP DISPLAYS
That lead toward the butcher block with word play and eye-catching visuals. Simplify the message that induces shoppers to stop by the meat section.
RECIPE BOOKLET
Pocket sized but power packed information.
What’s it called ? How do I cook it? For how many people? How long does it take? All in one source – Beef made easy!
RECIPE BOOKLET
A simple guide that’s pocket friendly for the shoppers to pick as they enter the store. Sparks interest of what are the meat options available as shown in the booklet.
RECIPES ON THE GO
Accessible on the mobile when in kitchen or having the booklet handy when cooking.
ONE PAGER CHEAT SHEET
A cheat sheet that gives all the basic information needed about every meat cut,
at your fingertips.
CHEAT SHEET ON DISPLAY
Shoppers can airdrop or download this one pager when around the meat aisle.
ICONOGRAPHY AND COLOR BADGES
Making customers identify key messages through simple icon graphics, so they don't memorize cuts.
They can draw visual cues to make a purchase decisions via color codes and symbols.
Cooking Related icons as color coded badges can be used as stickers on a meat shelf to associate a particular cut and what method of cooking suits best.
COOKING RELATED – IN STORE USE
ICONOGRAPHY AND COLOR BADGES
Making customers identify key messages through simple icon graphics, so they don't memorize cuts.
They can draw visual cues to make a purchase decisions via color codes and symbols.
Cooking Related icons as single color would be for easier viewing and used in digital and print display such as posters, banners, recipe books, mobile app screens, web assets.
COOKING RELATED – FOR DIGITAL DISPLAY & PRINT USAGE
ICONS – LIFESTYLE & SITUATION BASED
Icons related to cooking activities, time related and lifestyle oriented. Secondary icons set
FOR DIGITAL DISPLAY & PRINT USAGE
IN STORE USE
BEEF CUT AND EXPERTISE LEVELS
Icons related directly to the beef cuts and displayed at the store shelves for first-hand information
ICONOGRAPHY WITH VISUAL CARDS AS SHELF READERS
Helps shoppers to get basic information all at once. Well informed decisions through cue cards
DISCOVER
Lead customers to the meat case via display posters, mobile alerts and teasers
EDUCATE
The customer directly gets an instant profile of the meat cut via the visual cue cards on the meat shelves
ENGAGE
Via the QR Code, the customer can access
a quick recipe of ‘how to cook this meat cut’ on mobile
EMPOWER
The customer feels confident to make a well-informed purchase decision, along with the retail offers if any.
PATH TO PURCHASE
SOCIAL ADS
Carousels or Meta ads with meal ideas.
Pinterest Ads with repins.
Message options:
Taco Tuesday Starts Here.
Perfect For Taco Night.
Bring The Fiesta Home.
STORE EVENT:
TACO FOOD TRUCK
Live counter with Beef sampler tastings and meat case promotions.
CREATIVE ROUTE #2
House Curated. Home Crafted
Transform the meat section from intimidating to exploratory. Almost aspirational. Like discovering wine or coffee.
Shoppers buy outcomes rather than cuts. "What am I making?"
Not "What cut am I buying?"
Elevated approach with tailor-made experiences as the pay-off. Act as the shopper’s exclusive culinary partner
ICONOGRAPHY WITH VISUAL CARDS AS SHELF READERS
Helps shoppers to get basic information all at once. Well informed decisions through cue cards
THE BUTCHER BLOCK ARTISAN
A mini folded brochure with an elevated feel of a coffee table book. Transforming the meat cuts into culinary masterpieces.
BROCHURE
A take home multi fold brochure that covers everything that is needed to know about the basics of featured meat cuts, chef spotlight, tips and tricks. Celebrating the art of finely selected cuts.
ON THE GO
MAGAZINE
CREATIVE ROUTE #3
Cook with Confidence
The meat case becomes the starting point of inspiration rather than a wall of confusing products.
.From selection to preparation, Hen House removes the guesswork so every shopper feels confident bringing beef home.
You have the all tools, Hen House adds the cuts
to your cooking prep. Together, let’s meat!
KEY VISUALS
Juxtaposing the meat cut with either a prepared version or the ingredients arranged around the cut. It’s a set up that shows all the prep work has been done before you start cooking (with confidence)
KEY VISUALS
Juxtaposing the meat cut with either a prepared version or the ingredients arranged around the cut. It’s a set up that shows all the prep work has been done before you start cooking (with confidence)
BACKDROP DISPLAY BEHIND COUNTER
An overarching thought that shows the cooking possibilities and instills confidence as the key emotion.
OVER AISLE HEADER DISPLAYS
An overarching thought that shows the cooking possibilities with the meat and possible ingredients and instills confidence as the key emotion.
CREATIVE ROUTE #1
Simple, easy speak and modern/younger shopper centric
Can be seamlessly extended as a phrase for other departments
Produce
Deli
Bakery
Pharmacy
Makes FRESHNESS Look Easy
Makes WHOLESOME Look Easy
Makes HAPPINESS Look Easy
Makes WELLNESS Look Easy
THANK YOU